lab
Identity + Graphic Design
Independent practice / creative directionlabVisual identities, printed matter, signage, packaging and graphic systems developed as part of a wider project.
Identity and graphic design are developed as working systems rather than isolated marks. This can include naming direction, visual identity, printed matter, packaging, menus, signage, wayfinding, campaign material and the small documents that make a place or product coherent.
The graphic layer is treated as part of the spatial experience. Type, colour, hierarchy and material finish are considered alongside the room, object or service they belong to, so the identity behaves consistently at every scale.